Frequently Asked Questions

OK, so this one’s kind of complicated… just kidding. SEO stands for Search Engine Optimization. You engage in SEO when you attempt to get a page to rank higher in a search engine’s SERPs (search engine results pages), with the ultimate goal being to increase organic (unpaid) traffic to that page.

If you’re wondering which to use for your business, the best answer is: both. SEO and PPC should work together in an integrated marketing strategy that works seamlessly across all online platforms to drive traffic and sales. If you use that data to determine which one brings in more customers and sales then it becomes a matter of weighing ROI.

These trends in SEO should be focused on specifically for SEO in 2022:

1.UX (User Experience):


UX is “User Experience” and more users are looking for a website that gives a pleasant experience when they visit, especially when it comes to products and services. This is where its important to make sure your website has a strong and pleasant User Experience! Make sure your product and service pages are easy to get around in and easy for the user to purchase those products and services. 4 SEO Pros can help you with this.


2. Mobile-Friendly Sites:


Mobile friendly websites are leading in search volume.
We tend to use our mobile devices to look up website as well as products and services to purchase. Get this, 276.8 million people in the United States accessed the internet through any type of mobile device. In 2023, the figure continues to go up and is projected to amount to over 287 million mobile internet users. This shows that Mobile Devices in 2022 SEO is will have a big impact. (Report: Statista)


3. Google My Business:


GMB (Google My Business) Continues to grow and it will be the avenue that brings people directly to your website.


4. Voice Search Optimization:


Though it’s only become popular in recent years, current voice search statistics show voice search has driven over $2 billion in sales.


5. Search Intent:


To determine search intent, it helps you deliver content that searchers want. This to continue to help in growing your audience and improve your SERP rankings.


6. Video Content:


85% of all internet users in the United States watched online video content monthly. This is a big sign that in 2022 that Video Content will continue to grow!


7. Rich Snippets Optimization:


Search engines display bits of information from your website within google search results. If Google does this, it shows that Google is interested in your content and will display it as a “Rich Snippet”.

SEO, or search engine optimization, is the art of improving website ranking by making changes to elements on a webpage. The goal of seo strategies is to increase traffic from search engines. An SEO strategy can encompass multiple aspects of SEO that are listed in detail.

An SEO strategy will improve your site’s rankings which in turn will result in more organic traffic coming your way. Let’s take a look at some SEO strategies you could employ today!

The concept for building a list of SEO keywords for your topics is to use a keyword research tool to discover the phrases and terms that directly relate to those topics. Then, you want to cluster the similar keywords together on one web page as opposed to writing a separate article for each phrase. 

Building a list of SEO keywords for your topics is to use a keyword research tool such as SEMRush or WordTracker Tools in order to discover the keyword phrases that you need.