OK, so this one’s kind of complicated… just kidding. SEO stands for Search Engine Optimization. You engage in SEO when you attempt to get a page to rank higher in a search engine’s SERPs (search engine results pages), with the ultimate goal being to increase organic (unpaid) traffic to that page.

If you’re wondering which to use for your business, the best answer is: both. SEO and PPC should work together in an integrated marketing strategy that works seamlessly across all online platforms to drive traffic and sales. If you use that data to determine which one brings in more customers and sales then it becomes a matter of weighing ROI.

The biggest SEO trends for 2026 are AI-driven search, Answer Engine Optimization (AEO) for tools like ChatGPT and Perplexity, Google’s Search Generative Experience (SGE), video SEO on YouTube and TikTok, E-E-A-T (Experience, Expertise, Authority, Trust), and local SEO with Google Business Profile. Voice search and mobile-first indexing continue to dominate. Businesses that focus on quality content, fast websites, and local relevance will win in 2026.

Back in the day, On Page SEO referred to on site optimization. Today on page SEO refers to tactics utilized on or within a page (or post) on a website to assist it in ranking higher – more specifically on Google for search phrases. On page SEO includes both content and the HTML source code of a page (image optimization, keyword optimization).

SEO, or search engine optimization, is the art of improving website ranking by making changes to elements on a webpage. The goal of SEO strategies is to increase traffic from search engines. An SEO strategy can encompass multiple aspects of SEO that are listed in detail.

An SEO strategy will improve your site’s rankings which in turn will result in more organic traffic coming your way. Contact us today and we’ll build a custom SEO strategy for your business!

The concept for building a list of SEO keywords for your topics is to use a keyword research tool to discover the phrases and terms that directly relate to those topics. Then, you want to cluster the similar keywords together on one web page as opposed to writing a separate article for each phrase. 

Building a list of SEO keywords for your topics is to use a keyword research tool such as ForgeSEO, SEMRush or Ahrefs keyword tools in order to discover the keyword phrases that you need.